I’m currently sitting looking through lots of paper samples, different weights, colours, textures and finishes and thinking of ways they could be used.
One often over looked part of the design and print process is often the paper, which can have a big influence on how the final product looks and feels in the clients hands. Yes there are usually cost considerations from people and choosing the right paper can be a bit more expensive, but for the right project it can make all the difference if you can push that budget envelope just a little bit more.
Don’t misunderstand me, there’s nothing wrong with using standard stock paper, but sometimes a project necessitates that it needs something special.
While great design is able to make your company sing to their clients, the right choice of paper and finish can make it dance in their hands.